Kevin Trudeau: Master Salesman or Scam Artist?
November 4th, 2007 | by admin |How could it be that Kevin Trudeau has could the cures to all of America’s biggest problems? Illness, obesity, debt!!! Could it be that he is just that smart or that well rounded? Probably not.
It’s more likely that Trudeau is a brilliant salesman who is always looking for large market to sell a product. What product? It’s doesn’t really matter. I assume that he, like many smart business people, looks for a market and then develops a product.
Once Trudeau realized that Americans were struggling with weight problems, he realized that this represented a huge potential market for anyone who could convince the general public that he had an answer. With that knowledge in mind, he began his research to develop a method for weight loss that seemed new, innovative and easy enough that people wouldn’t be discouraged from trying it out. Through this method came Kevin Trudeau’s best seller, Weight Loss Cures They Don’t Want You To Know About.
Trudeau saw that millions of Americans were suffering from different illnesses that did not have easy cures. Same marketing process and soon Natural Cures They Don’t Want You To Know About was introduced to the market. When Kevin saw that American families were were beginning to be pinched by uncontrollable debt, he did his homework and soon wrote Debt Cures They Don’t Want You To Know About.
Does this method of identifying problems and then creating products to solve mean that Kevin Trudeau is scamming people. Of course not. All business is based upon the identification of profitable markets and then developing products or services to profitably filled those needs. It is only a problem when you claim a product will solve a problem that it does not actually solve.
I am not claiming that Kevin Trudeau’s books do or do not solve the problems that they claim to. I am however, trying to shed light on how I believe Trudeau found his inspiration to write these books. Despite all the accusation that I have seen and heard thrown at him, one thing does seen to remain true. Kevin Trudeau is a brilliant salesman who clearly knows how to identify a market and develop and market a product that millions of people will purchase.
