Once I entered all my personal information into the form on the homepage, I was directed to another page where I expected to give my credit card info and then complete the order. Well, Mr. Trudeau wasn’t prepared to let me get away with only ordering one copy of his book. Before I was able to complete my order, I had to go through five screens of “One Time Offers” to buy Kevin’s other products.

On the first of these pages, is was offered free additional copies of the Debt Cures book. In order to receive additional copies, I only needed to pay the shipping fee of $11.95 each. Why does it cost $11.95 to ship an additional book? Amazon.com is able to offer me free shipping on all book orders over $25. Obviously, Trudeau is charging more than the actual shipping price here and is pocketing the rest.

Once I confirm that I did not want another copy of Debt Cures, I was directed to another Special Offer page. This time, they invited me to buy a year subscription to Kevin Trudeau’s “Debt Cures Newsletters” for only $119.40. But that’s not all! If agreed to order the newsletter, I would receive a free MP3 player with the Debt Cures audio book already loaded. Now this does not sound like such a great deal to me. If the whole book costs $29.95, how much more information can he be giving me for an additional $119.40? And why didn’t he just include that information in the book in the first place? I’m sure that many people have been enticed into buying this newsletter simply because they were also wondering what else could Trudeau tell them. And I’m sure that others were convinced to subscribe to the “Debt Cures Newsletter” because they wanted the free MP3 player.

Let’s now take a step back and realize what a brilliant offer Kevin Trudaeu is making here. Let’s say that writing a newsletter costs in a few hundred dollars per month and that printing each newsletter and mailing it costs another fifty cents each. That means that for each person that orders the Debt Cures Newsletter, Kevin Trudeau is earning about$113!!! And that “free” MP3 player? You can bet he didn’t pay more than an additional $10 for each of them in China. It’s offers like this that make people consider Kevin Trudeau a master salesperson. He stands to make a fortune from each person who subscribes to this newsletter.

Once I made the decision not to subscribe to the newsletter, I was presented with the one time only offer to buy the Debt Cures Audio Book 10-CD Set for only $39.95. Again, this product only costs Trudeau a few dollars each to produce and manufacture. This leaves him with quite a profit. Of course it’s the audio book is not going to tell me anything new though. It’s only an audio recording of the book that I’m already trying to buy. Oh ya, and if I had subscribed to the newsletter, the free MP3 player would have come with this audio book already preloaded. I think I’ll pass and just complete my order.

Oh, Sorry. I can’t complete my order yet because Mr. Trudeau has another amazing product for me. For only $19.95 more Kevin will send me the Debt Cures Debt Kit: Every Letter You Could Need to Send to Credit Card Companies, Debt Collectors or Anyone Causing You Debt Nightmares. Trudeau claims that this product will “Resolve your debt problems and get creditors off your back.” Helping you to

• Get credit card companies to lower your interest rate!
• Legally force debt collectors to stop bugging you!
• Convince creditors to lower your payments!

I haven’t reviewed the actual Debt Cure Debt Kits yet, but in my opinion, this could actually be a useful resource. Many people do have problems writing effective letters and having a template to guide them can really help. I assume that this product can actual help people to reduce debt and save money. My only question is, if Kevin Trudeau has this information, why didn’t he include it in his book? Is his goal to to sell a book that will help people get out of debt or is he just trying to sell as many products as he can? Based on this check out process, is seems like the latter. No thanks, Kevin, I’ll skip the Debt Kit.

OK, one last special offer to show me. For only $19.95, I can buy the Kevin Trudeau “Fast Track to Free Money” CD-ROM which will give me “access to hundreds of official applications to send in for free government money now” as well as a listings of the best private foundations granting free money each year. While I believe that some of the information presented in this program are probably true, it is actually much harder for individuals to receive free grant money than Trudeau makes it out to be. I’ll pass and just buy the book.

Well, believe it or not, that was the last “One Time Offer” that Kevin Trudeau had for me. Once I managed to fight off all these tempting special offers, I was actually able to complete my order.

So why did I share all this information with you? I shared it so that you could be aware of the type of product that you are buying and what the seller’s objectives are. Kevin Trudeau produced the Debt Cures book in order to make money for himself. That being said though, I also believe that the average debt ridden American does not understand enough about the financial institutions in this country or how to properly manage their finances. I believe that Trudeau’s book will shed a lot of light on this topic for the uninformed reader. This can be extremely important in trying to get out of debt. So while, yes, I think Kevin Trudeau is trying to make himself richer, I do expect that Debt Cures can help many of us average Americans eliminate much of our debt and get back on the right track to financial health.

What do you think? Please share your comments about Debt Cures or any of these special products that are being offered when you order the book.

Now you might be telling yourself, “I also visited the Debt Cures website and I thought it looked pretty nice.” Well, you’re right it does look nice. It looks nice to people. But to a search engine like Google or Yahoo!, it doesn’t look like much of anything. The reason why is that people can see, read and appreciate pictures and images. But Google’s computer algorithms can only read text on a website. A close look at Kevin Trudeau’s website reveals that nearly everything on the page is an image. Even the words are primarily part of images and not text that search engine can read.

The only text that Google can read from Debtcures.com is the information about addresses and shipping. Every time you see the words Debt Cures, Keving Trudeau, credit improvement, etc. (all the keywords that you would think Trudeau want Google to associate with his site) they are all in images. I guess that Kevin Trudeau’s marketing people are really not to interested in having their customers find them through the search engines for any term other than the search term “Debt Cures” (Google will rank the site high for that term simply because it is their domain name. I.e. www.debtcures.com).